The Global Industry Shift
Today’s shoppers are not only consumers; they are becoming stewards of a world that needs care.
Join the movement to differentiate your products as “best in class”. Become a market leader that not only showcases brand differentiation but also highlights your principles and corporate values.
Embrace the “Power of the Purchase” – Welcome to Cyan!
Consumer Demand for Information
Compliance and Safety
ESG & Global Expections
Conscious Consumers
Consumer Demand for Information
From products to processes, and sustainability to fair labor, not ALL businesses or products are the same.
You are proud of your products and the process in which they are made.
Let the "Power of Cyan" assist you in providing critical information to your customers so informed decisions about the products you produce and the businesses they support can be made!
- “Consumers are getting more and more interested in how a product is actually made,” he said. “That requires a whole lot of transparency.” – Mark Schneider, CEO Nestle
- According to a Deloitte study, Consumer brands that aren’t open and transparent are the most at risk of losing meaningful trust with consumers, according to nine in ten executives surveyed. Becoming more transparent isn’t just a matter of changing a company’s overall approach or attitude toward openness.
- “With sustainability front and center, consumers do more than just check the list of ingredients on a label. They want details about sourcing, how products are made or processed, as well as how they are delivered. Of the consumers surveyed, 73% indicate that traceability of products is important to them. Of those who say this trait is very important, 71% would pay a premium for it.” – A Research by IBM & NRF
COMPLIANCE & SAFETY
Consumers and regulators are increasingly demanding accountability for product safety and compliance in the global marketplace.
Your product family stands apart with its commitment to ethical production, transparency and sustainability. Let the world know how you lead in these areas!
Cyan can assist your business effortlessly in meeting regulatory standards and recall timelines.
- “Customer obsession is at the core of our business. Transparency in the supply chain not only aligns with customer expectations but also fosters innovation and accountability across the industry.” – Jeff Bezos, Amazon.
- “From olive oil that has been cut with cheaper ingredients to honey infused with banned antibiotics and ground coffee contaminated with corn and sawdust, the food you eat is ripe for fraud. Not only that, but it’s costing consumers $30 billion to $40 billion a year worldwide.” – Michigan State University’s Food Fraud Initiative
- There were 506 Food and Drug Administration (FDA) food recalls in 2023, a five-year high for the industry and 19.6% more events than were recorded in 2022. Undeclared allergens remained the leading cause of food recalls in every quarter of 2023. U.S. Department of Agriculture (USDA) recalls also increased, rising 41.6% year-over-year. The volume of units recalled also increased a more notable 132.8% from 2022 to 2023.
- More retailers are seeking brands that can provide transparency along the supply chain, including in the form of third party certifications. A wave of regulations on human rights and environmental due diligence (HREDD) has also begun in Europe in recent years. The European Commission adopted a proposal aimed at fostering sustainable and responsible corporate behavior throughout global value chains, and Germany passed the German Supply Chain Due Diligence Act in 2021 that will take effect on January 1, 2023. The U.S. is likely to follow – the Securities and Exchange Commission already announced proposed rules and rule amendments on corporate due diligence.
Regulatory Compliance
Sustainability is Key
ESG Global Expectations
Life is about the journey not the destination. The same can be said about the products we purchase.
Let the power of Cyan bring the narrative "Provenance of the Sustainable Journey" about your products to your customers within the global marketplace!
- “Sustainably nourishing a global population of 9.7 billion by 2050, while meeting the United Nations’ Sustainable Development Goals (SDGs), will require food systems that are inclusive, sustainable, efficient, nutritious, and healthy.” – World Economic Forum
- According to a recent study by GlobeScan on behalf of the Marine Stewardship Council (MSC), 31% of U.S. consumers who have changed their diet have done so because of an environmental reason, with 11% saying they changed their diet specifically due to climate change
- Oxford Economics found that across industries, 88% of companies have either created a clear mission statement around sustainability or they’re in the process of writing one, but less than half of those respondents said they had significant visibility into their own sourcing of sustainable products, and only 21% had complete visibility into their supplier’s sourcing of sustainable products.
- A recent PwC study shows investors globally are embracing Environment, Social and Governance (ESG) investing on a massive scale – ‘soaring 84% to $33.9 trillion by 2026’. That’s a whopping 21.5% of total assets under management, or more than $1 for every $5 invested.